Demographic Targeting

Demographic Targeting

The Essential Role of Population Groups in Retail Marketing

Pooler, James A.

Taylor & Francis Ltd

11/2017

146

Dura

Inglês

9781138739352

15 a 20 dias

Descrição não disponível.
Contents: Demographics and shopping: introduction; The young parenting and infant demographic: time-pressed; Young children: the end of the age of innocence; Pre-teens: the shopping pressures of growing up; Teens: shopping for an identity; The young single demographic: shopping for self-esteem; The young married democratic: shopping as grown-ups; The busy demographic: the most important group; The baby boomers: shopping for emotional reasons; Conclusion; Index.
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