Demographic Targeting
-10%
portes grátis
Demographic Targeting
The Essential Role of Population Groups in Retail Marketing
Pooler, James A.
Taylor & Francis Ltd
11/2017
146
Dura
Inglês
9781138739352
15 a 20 dias
Descrição não disponível.
Contents: Demographics and shopping: introduction; The young parenting and infant demographic: time-pressed; Young children: the end of the age of innocence; Pre-teens: the shopping pressures of growing up; Teens: shopping for an identity; The young single demographic: shopping for self-esteem; The young married democratic: shopping as grown-ups; The busy demographic: the most important group; The baby boomers: shopping for emotional reasons; Conclusion; Index.
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Contents: Demographics and shopping: introduction; The young parenting and infant demographic: time-pressed; Young children: the end of the age of innocence; Pre-teens: the shopping pressures of growing up; Teens: shopping for an identity; The young single demographic: shopping for self-esteem; The young married democratic: shopping as grown-ups; The busy demographic: the most important group; The baby boomers: shopping for emotional reasons; Conclusion; Index.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
